Tessie Pearl Hotel
Videography Services in Melbourne
Client
Year
2025
Industry
Videography
Role
Videographer
Challenge
Existing design felt outdated and inconsistent.
Users struggled with navigation and completing key tasks (like transfers and bill payments).
Too many unnecessary steps in onboarding led to high drop-offs.
Lack of a clear visual identity reduced trust in the product.
Solution
Navigation Overhaul: Simplified the app architecture into three primary flows: Accounts, Payments, and Insights.
Onboarding Redesign: Streamlined from 6 steps down to 3, with clear progress indicators and trust-building visuals.
Visual Identity: Introduced a bold yet clean color palette with consistent typography and spacing for a professional FinTech look.
Impact
+35% increase in onboarding completion.
+20% faster task completion (measured in bill payments & transfers).
+40% increase in positive user feedback on app stores.
Strengthened brand perception as a “modern, reliable finance tool.”
Deliverables
User flow maps
High-fidelity Figma prototypes (iOS + Android)
Interactive prototype for stakeholder review
Developer handoff with design system components
More work
2019 - 2025
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