Tessie Pearl Hotel x Jack Daniels
How can we get people in the door on one of the busiest weeks of the year?
Client
Year
2025
Industry
Hospitality
Role
Director and Videographer/Editor
Challenge
Thousands of potential customers are just around the corner for PAX weekend
How do we collaborate with Jack Daniels in an authentic way
How do we make the different drinks look appetising
How do we make different communities feel involved and welcome
Solution
Individual videos for the creators each with their own tone, energy, and inside jokes. Combined with some positively delicious footage of the drinks, we are sure to capture our audience mid scroll.
Impact
One of the busiest weekends in the Tessie Pearl Calendar, a weekend full of partying and networking between the different creators and communities and a happy Jack Daniels.
Deliverables
Social reels for The Tessie Peal, the Content Creators and Jack Daniels
More work
2020 - 2025
A showcase of works I’ve crafted for brands, creators and dearest of friends
